SEO CONTENT WRITING IN EUROPEAN SPANISH

You have surely heard that anything missing from the internet does not exist. What is more, anything beyond the second Google page does not exist. Do you remember the last time you clicked on "Next"? If you are not positioned within the first results, you are missing out on valuable business opportunities with prospects finding you on the search engine with the biggest market share in the world.

SEO content writing can be one of your greatest allies to boost your Google site ranking. Although it is important to tell a story persuading your audience through copywriting, it won't be useful if you are not there when they are searching. Therefore, page optimization remains key to the success of your commercial strategy. It includes investigating, defining, producing, and refining texts to make them appear by one or more keywords on main search engines.

Why is it important to focus your message from a SEO perspective? One reason is that answering questions in a useful way improves website ranking. This implies the integration of good optimization practices from the beginning. Think about the enormous amount of data that goes unseen daily because it does not follow general recommendations. If you rely on specialists with SEO writing experience, you will gain traffic and reach the right people. But you need to know this is a process offering long-term results.

Contrary to SEM campaigns, where you pay to appear on Google, SEO optimization needs continuous effort over time, but it yields good results with the proper approach. It requires spending time generating useful, relevant, and original content through an effective system. At Pontis Translations we follow 5 steps:

• Finding a relevant keyword. Before producing, we investigate topics appropriate for your product, service, or idea. Then, we compare the monthly search volume of each target keyword using one or more specific tools.
• Defining search intent. When you type on Google, you do not expect to see any results differing from what you want. We do not always know what we are looking for, but we are certain of what we do not wish to see. We reflect on the intent behind the selected keyword and decide whether it answers an information query or a purchase desire, for example.
• Shaping subtopics. Once we have chosen the main keyword and determined the text approach, we investigate your competitors to gather the format and techniques that have worked (or have not).
• Creating an outline. It is time to draft your content structure. For this, we apply the inverted pyramid method, which goes from the necessary to the useful information.
• Starting to write. Only after completing the four previous steps, we will be able to deliver an effective text. We use natural, inclusive, and plain language, consider your audience's knowledge of your product or service, and highlight a unique element that adds value because it cannot be found in your competitors' content.

SEO content writing covers multiple aspects contributing to optimize webpages so that they appear on Google's first organic results. It is not enough to do the same as your competitors or stuff your content with keywords: you need a clear strategy and the appropriate knowledge. It is about offering useful content that helps users to improve ranking, boost traffic and drive sales.

At Pontis Translations we have experience in SEO writing from English or French into European Spanish for the fashion, beauty, retail, and cosmetics industries. We follow strategies that impact on your positioning opportunities to strengthen your brand image and reach the right audience. If you have any questions or want to receive an estimate, please fill in our contact form or write to amanda@pontistranslations.com. Let's connect!